Logo and Print Design

Are you looking for a new business logo or a reboot of an old concept? Let Zyphon Media show you how we build corporate brands through logo development and print design.

Creating a unique and effective logo is crucial for branding as it is often the first visual representation of a company or brand that customers encounter. Here are some key principles and steps to consider when designing a unique logo:

Understand the Brand:

Before starting the design process, it’s important to have a deep understanding of the brand, its values, mission, and target audience.

Research Competitors:

Analyze competitors’ logos to ensure your design stands out in the market. This doesn’t mean copying, but rather understanding the visual language of the industry.

Simplicity is Key:

A simple logo is more memorable and versatile. Avoid complex designs that may be difficult to reproduce or recognize at smaller sizes.


Your logo should look good and be recognizable in various sizes and across different mediums, from business cards to billboards.

Color Selection:

Choose colors that resonate with the brand and its values. Consider the psychological impact of colors on perception.


If your logo includes text, choose a font that complements the overall design and is easily readable. Custom typography can also add uniqueness.


Strive for originality to ensure that your logo doesn’t resemble others in the market. This helps in creating a distinct visual identity.


Make sure the logo looks good in both large and small sizes. Test it in black and white as well to ensure it remains effective without color.


Avoid design elements that might quickly become outdated. Aim for a timeless look that will remain relevant for years.


A good logo should be memorable. Consider what elements will make it stick in the minds of your audience.

Legal Considerations:

Ensure that your logo doesn’t infringe on existing trademarks or copyrights. It’s essential to have a unique and legally defensible design.


Consider how the logo will adapt to different contexts, such as online, print, merchandise, etc.

Remember that a logo is just one element of a brand identity. Consistency in branding across all touchpoints, including marketing materials, websites, and social media, is crucial for building a strong and recognizable brand.

Zyphon Media offers a wide range of Corporate Identity, Branding and Logo Services. Brand your business now with Zyphon Media. To learn more about our logo and branding services contact us at 714-509-0041.

Marketing Services Available

  • Branding Services
  • Logo design and Enhancement
  • Website Design
  • Flash Elements
  • Java Elements
  • Video Elements
  • Content Control (Web Administration)